Brad Strategy Session 1a: Find Your Brand Direction
Identify and articulate your market position to drive a unifying purpose, mission, values & clear communication strategy to reach your goals.
- Vision
- Mission
- Values
- Naming
- Customer Persona
Brad Strategy Session 1b: Clarify Your Brand's Message
Give your brand a voice and personality that communicates your offering in a tone that resonates with your audience.
- Brand Personality, Voice, and Tone
- Tagline
- Value Proposition
- Messaging Pillars
Brad Strategy Session 2a: Let's Define Your Visual Identity
- Decisions on your Logo, Typography, Colour, and Imagery
Brad Strategy Session 2b: Go to Market Strategy
This is where you established a market presence and strategically grow and position your brand.
- Competitor Analysis
- Value Proposition: We dig deep into the physical and emotional benefits your product or service offers and how your brand will solve your audience’s problems (better than the competition).
- Brand Position: We decide on the characteristics and emotions you want people to associate with your brand and how this position set your brand apart from the competition.
- Consumer journey and loyalty plan: We will design the typical road that a client/customer takes to purchase from your brand, making sure everything they come across (touchpoints) has your brand feel; including customer relationship funnel and/or loyalty/reward programs design.
- Set Strategic Goals
- Execution and Marketing Plan
Brad Strategy Session 3: Follow up session
A brief follow up session to help with any questions or challenges in getting the result.
Deliverables will include:
+ Strategy Sessions
Calls to help you understand who you are and act as a blueprint to help you communicate it.
+ Brand Strategy Document
A comprehensive document for you to maintain consistency, clarity and creativity for your brand look, feel and voice.
+ Strategy Execution (action plan) Document
A detailed document on competitive advantage, marketing & advertising plan, touchpoint and programme architectures.
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