HOW WILL THE EARTH BE IF THERE WAS NO BRAND IN EXISTENCE?
This could be a random thought but it is worth reminiscing. Pause and think about that question for a while before you read the next sentence. You may be a fan of Amazon or Alibaba, Apple or Google, McDonald’s or Starbucks, Coca-Cola or Pepsi.
Think about this for a moment, What if none of these brands exists on earth? I know you have not given it deep thought.
Let’s do some numbers with Amazon as the case study. According to Microtrends, Amazon’s market cap as of May 18, 2022, is $1127.43B.
Let’s put aside the revenue Amazon has generated in the past 28 years of growing its brand and look into the impact.
Amazon has 1,608,000 full time and part-time employees as of the time of publishing this article. Globally Amazon’s KDP has now published more than 2 million authors.
Amazon affiliates comprise over 900,000 worldwide affiliates who are earning on average, from $100 to $20,000 monthly. Amazon has 9.7 million sellers worldwide, of which 1.9 million are actively selling on the marketplace
Not to bore you with data and figures but that’s just part of the returns of building a brand. The Amazon brand has provided opportunities for millions of people across the globe. Now, imagine a brand called Amazon never existed.
To make it clearer, let’s imagine Jeff Bezos, the founder of Amazon had the idea of launching a platform like Amazon with a vision of it being earth’s most customer-centric company, a place where people can come to find and discover anything they might want to buy online; but never executed it or executed to be the next store out there? What would happen on earth?
The world would still have continued as usual. But it will be certain that the earth will be filled with a void that needs to be filled.
You see, millions of people across the globe have benefited from the Amazon brand. Others got inspiration from that brand and started their own which may look like a competing brand; but if Amazon never existed, these people would have been affected. The solution will be far-fetched.
YOU SHOULD REALIZE THAT BRANDING IS A SELFLESS SERVICE
Devoting to building a brand is not really about you but the people connected to it. It requires selflessness to serve others regardless of how you feel.
When you put your brand out there, with a unique mission, vision and purpose, you will attract opportunities which also reflect in the lives of those.
Your customers, employees, and competitors will definitely be impacted, and one life impacted will impact another even without your knowledge; and the earth will be shaped by the value of your brand
“Real living is living for others.”
– Bruce Lee
Richard Branson started the company after he had booked a flight from Puerto Rico to the British Virgin Islands but the flight was cancelled for lack of enough passengers. Branson was so angered by the cancellation that he hired a plane, borrowed a blackboard and wrote “Virgin Airlines” on it.
And that was how Virgin Airlines was born.
YOU ELEVATE OTHERS BY ELEVATING YOUR BRAND
Change starts with you, your brand’s ability to serve starts when you become a service. Elevate yourself by becoming the kind of person you wish to see on earth. Elevate your brand by setting a standard that governs your brand structure and delivery in all your services.
“Day after day, ordinary people become heroes through extraordinary and selfless actions.”
– Sylvia Mathews Burwell
In 2022, the top footwear and apparel, Nike is 58 years old, Mercedes-Benz is 95 years old, Amazon is 27 years old, and Apple is 46 years old
IT TAKES TIME TO BUILD A BRAND!
Just before throwing in the towel think of the brands you admire and read their success story process. It is not time to go home but to build.
So, if there was no brand on earth, the earth will operate with voids that have to be filled, solutions that have to be met, and problems with hidden solutions because those solutions did not evolve into a brand.
The world we know as it is today, the food we eat, and the way we communicate and move are all influenced by brand whether for good or better.
The world to be experienced tomorrow will be shaped by the brand you build today.
